Discover
Problem framing, user interviews, usability testing, UX audits and actionable synthesis.
Hello, I’m Tugce
I connect systems, people and possibility.
Based in Paris · Working internationallyI’m a Product Designer with four years of digital product experience, preceded by seven years in architecture.
I work across the full lifecycle—from framing and user research to journeys, prototyping, usability testing, delivery and iteration. At a leading French banking group, I collaborate in English and French across international markets in an Agile/SAFe environment.
Architecture taught me to navigate complex constraints, align multidisciplinary teams and keep intent connected to implementation. I bring that same systems perspective to digital products—without losing sight of the person using them.
What I do
From ambiguity to a shared direction.
Align
Co-design workshops, facilitation, stakeholder alignment and product storytelling.
Design
Information architecture, journeys, interaction design, prototyping and UI systems.
Deliver
Accessible specifications, design systems, handoff, implementation support and iteration.
Experience & education
Product Designer · Leading French banking group
End-to-end design for an international digital banking ecosystem.
Independent Product Designer
Website and product work for INITS, Palam and early-stage teams.
Architect · Istanbul, Bordeaux & Paris
Complex projects from client needs through technical delivery.
Master’s in Product Design
IIM Digital School & Digital Campus, Paris.
Away from the canvas
Photography, French cinema, swing music and a very happy solo jazz dancer.
I grew up in Istanbul, volunteered in Bordeaux and now call Paris home. Changing cities expanded my horizons—and made adaptability one of my strongest tools.