Product concept · Insurance · 2026
Yumi
Transforming insurance from a burden into clear, pedagogical and proactive protection for young adults.
My role
Product Designer
Team of four
Scope
Research · Strategy
UX/UI · Design system
Method
Double Diamond
Six-month roadmap
Context
CNP Assurances
Academic brief
01
The challenge
People pay for protection they don’t understand.
Insurance contracts are dense, fragmented and full of jargon. Young adults often choose the mandatory or cheapest option without knowing what they are paying for—or whether they are already covered elsewhere.
“The need isn’t to sell them insurance. It’s to teach them how to buy it.”
02
Research & definition
From assumptions to a precise opportunity.
The team combined secondary research, user feedback, empathy mapping and competitive analysis. The market clustered into traditional giants, historic mutuals and digital disruptors—yet no player fully occupied the space between trust, clarity and modern autonomy.
03
The strategy
Learn. Protect. Adapt.
Yumi reframes insurance as an ongoing service. A duplicate detector prevents unnecessary spend, a central dashboard makes coverage visible, and gamified learning builds confidence through short, useful moments.
04
Design system
A visual language built for clarity and reassurance.
Plus Jakarta Sans creates a friendly, contemporary voice while a structured blue foundation establishes trust. Pink and cyan families separate learning and service moments without losing coherence.
Open design system in Figma ↗
01 · Learn through quick quizzes and explainers
02 · See contracts, cover and urgent help clearly
03 · Adapt protection as life changes
05
Delivery
A roadmap that keeps learning in the loop.
The six-month plan moves from discovery and definition through design, testing, iteration and improvement, with UX and UI tracks progressing in parallel.
Try the interactive prototype ↗