Case 04 / 05Product concept

Pauze — mindfulness,practiced together

A place to find a guide, join a live session and build a practice that fits your life — with room to close the app.

Research, product concept, UX/UI & walkthroughs · 2025–2026

Read the story
Pauze opening screen: Let’s find calm together
Pauze home: join today’s session, book a live session or explore a short practice

The research behind it

Exploratory research, not product-impact metrics.

189

survey responses

4

interviews: 3 users + 1 expert

6

mindfulness apps compared

01A calmer relationship with the app

The design challenge: support a regular practice without making attention another thing to capture.

The starting point

My own experience of isolated meditation sessions contrasted with an eight-week mindfulness programme: a group, a guide and a framework made the experience different. That experience led me to explore how a digital product could bring the same sense of guidance and connection into everyday practice.

What I did

I combined a survey, user and expert interviews, a six-app comparison and theoretical research. I translated the findings into product principles, high-fidelity screens and recorded walkthroughs for Pauze.

The result

A concept centred on human guidance, live practice and a gentle return to everyday life. The deliverable is a design proposition; its usability and effect on sustained practice remain to be tested.

02The need was there. The app wasn’t the reflex.

The survey showed a gap between the need for support and the tools people actually used. The interviews helped explain it: people needed time, structure and human connection, without pressure to fit into a wellness culture.

16%

Had tried meditation,
then stopped

Lack of time and structure were barriers to continuing.

86%

rated their stress at least 3 out of 5

67%

turned to people close to them to cope

10%

used a meditation app to manage stress or anxiety

What people put into words

The need was often a framework to return to, rather than more content to consume.

Human support offers a reason to return

A guide, an appointment and a group can provide continuity beyond reminders or counters.

Coming back matters more than performance

The need was a way to restart without guilt, rather than a streak or a score.

Practice should fit into life

Short, informal moments let people practise without adopting an identity or a perfect routine.

A guide helps people through difficulty

Human interaction can normalise resistance and make it easier to keep exploring the practice.

“Even two minutes can work.”

Micro-practicesUser interview

“I need a guide. Maybe with another person, I could make it a habit.”

Looking for structureSurvey response

“Being in the present moment helps me.”

A practice without labelsUser interview

“Without a real guide in front of you, you believe your own resistance and give up — that’s where we lose people.”

The expert perspectiveMindfulness teacher · Expert interview

Research scope: 189 self-reported responses; 85% women, 92% urban residents and 55% aged 26–35. The three user interviews involved women aged 30 recruited through personal connections. These findings frame a concept, rather than represent a population.

03Turn the research into product choices

How might a digital product support an authentic, regular and lasting practice of mindfulness?

I compared Headspace, Calm, Petit BamBou, Insight Timer, Smiling Mind and Meditopia across eight criteria. The study examined guidance and content alongside attention capture, performance cues and business-model transparency. It led to three principles for Pauze.

01

Put people at the centre

Make teachers, live sessions and groups visible in the main journey. A relationship and an appointment offer a framework for returning.

02

Support autonomy

Let people choose a rhythm, restart after a break and finish without a score. A useful session can end with leaving the app.

03

Make calm a product decision

Keep the offer legible and the language direct. Carry the same restraint into notifications, data collection and the paid model.

04Start with permission, not a promise

Muted terracotta, sage and charcoal distinguish the three messages. Quiet illustrations and generous space give each idea room, while the copy sets expectations about the practice itself.

05Find a starting point that fits today

Ask about the support someone wants and the time they have, without requiring them to adopt an identity.

A next iteration should make every question explicitly skippable and explain how answers affect suggestions. These improvements remain to be explored in the next version of the concept.

06Make human guidance part of the main journey

07Design the ending, too

A useful session can end outside the app.

The completion screen asks what the person noticed and what was difficult. The prompts invite a private, qualitative reflection, without awarding a badge or rating the experience.

“Close screen” sits alongside “Practice again”. It makes leaving an explicit option. On return, the home screen offers the next session and a few practices, with no streak to protect.

A key lesson from designing Pauze: success criteria influence what an interface asks of people. Here, the intended value is in the practice they can carry into their day.

Session complete: open reflections on what was noticed and difficult, with Practice again and Close screen actions
A qualitative check-in and a clear way out.

08What this work established — and what comes next

A complete argument from research to interface. A concept whose effects still need to be tested.

Pauze translated the research into concrete design choices: human support has a visible place, onboarding acknowledges different rhythms, and completion allows the experience to end. It also sharpened my approach to product design: deciding what to measure is part of deciding what to build.

There are no launch, retention or wellbeing results to report. The sample was limited, and the final concept was not user-tested. Recorded flows demonstrate the intended journey; they do not validate its usability or its effect on practice.

Test the first session

Can a newcomer find appropriate guidance, understand the format and book confidently? Test with people beyond the original research sample.

Resolve the product rules

Make optional onboarding explicit; clarify prices, teacher qualifications and the first try without an account. Check contrast, text sizing and accessible alternatives to audio.

Study a return over time

Observe whether people can restart after a break without pressure, and whether the service helps them practise outside the app. Investigate a viable model for human guidance.